The Mistakes That Make a PR Crisis Even Worse

From Entrepreneur Magazine:  Managing a public relations crisis feels like piloting an out-of-control plane. You want to minimize the damage, not point the nose toward Earth and push the throttle. Keep your business from going into an uncontrollable free fall by avoiding these big PR mistakes.

Don’t reinforce what everyone is saying.

In 2012, Matt Turner shared a viral Tumblr post, creating a PR disaster for Progressive Insurance. Turner claimed that after his sister’s death in a 2010 car accident, Progressive hired an attorney to defend the at-fault driver just to avoid paying her claim.

After people started firing volleys at Progressive on Facebook and Twitter, the company responded with tweets copied and pasted over and over.

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