BP, Enron – and Now Volkswagen

From our colleagues at CyberAlert:  Should VW follow the standard PR/Legal Crisis Management Playbook?

Wouldn’t you like to be a fly on the wall listening to discussions in the Volkswagen corporate headquarters about how to contain the fallout from the emissions testing scandal?

You might imagine that VW executives are trying to develop strategies and tactics to minimize costs and legal liability. That’s the wrong approach. What VW really needs is to restore the trust of customers and government regulators.

To read the rest, please click here.

Photo courtesy of Mariordo via Wikimedia Commons