Why First Impressions Stick
By Carol Kinsey Goman, Ph.D, writing for CommPro.biz:
Two seconds – thirty seconds, tops – that’s all the time it takes some to assess your confidence, competence, status, likeability, warmth, and trustworthiness. That’s how much time you have to make a first impression. In fact, it’s impossible for us not to make these snap judgments about one another. Human beings are wired that way.
According to the triune brain theory, our grey matter is actually three brains in one: The reptilian brain controls the body’s vital functions such as heart rate, breathing, body temperature and balance. The cortical brain handles activities such as language, analysis, and strategizing. (The seat of our conscious thought is here in the prefrontal cortex.) But it is the limbic brain that is most responsible for the value judgments that strongly influence first impressions.
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