How Jeni’s Ice Cream Faced a Bet-the-Store Crisis

[By Nora Jacobs, APR]

When news of the Jeni’s Splendid Ice Cream recall first broke in April, we lauded the company’s communication response .  (If you missed that post, you can access it here.)  We watched reports of the crisis in the following weeks and could only imagine what was going on within the company as it grappled with a situation that held the very real prospect of  bringing about the company’s demise.  Now, thanks to this piece from Fast Company, we get an inside glimpse of what it was like for founder Jeni Britton Bauer as she and her team marshaled the company’s resources in the pivotal days and weeks after the problem was discovered to address the crisis from an operational perspective.  For any CEO or executive who has faced a similar bet-the-store crisis event, her thoughts are both inspiring and sobering.