Seven Phrases You Should Never Say on Television

In the most general terms, “risk communications” takes place before something actually happens.  According to emergency management expert Dr. Jeff Rubin, “In the preparedness business, engaging the public is a necessity and a challenge. Effective risk communication includes identifying audiences and understanding how they perceive the messages we broadcast. With that in mind, with tongue in cheek, and in memory of (and apologies to) the late, great George Carlin, here are seven phrases you should avoid when you’re communicating risk to your public.”

The phrases include “It’s not a matter of if, but when,” “common sense,” “don’t panic” and “we’re prepared.”

For the rest of the list, and short explanations why they’re not good to use, you can read the rest here.

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