How Some Reporters Get Ready to Talk To You

When the New York Times decides to pursue a major story, there are often days, weeks or even months of work that must be done before the article is published.  Here, Pulitzer Prize-winning reporter Matt Apuzzo tells his reporter colleagues how to investigate you.

Even if you don’t work for a powerful institution likely to be in the cross-hairs of the New York Times or for a company with the same profile as Sony (given the recent hacker attack that exposed terrabytes of archived emails), today is a good day to ask yourself or your CEO how your organization would fare if Matt Apuzzo decided to glance your way.