5 Ways to Protect Your Company’s Reputation During a Crisis
By Jon Gilks, writing for CommsCo…
Whether it’s a global pandemic or a local power outage, no business is completely immune from a crisis. The global banking and finance sectors are no different. Most recently, the impact of Russian sanctions and the Ukraine War have been a major cause for concern in the industry.
For many business leaders, minimising disruption is the main priority in a crisis. As a result, the reputational impact is often an afterthought. However, the reputational impact of a crisis often lasts a lot longer than the initial operational disruption. For larger companies, a reputation that has taken years to build can be destroyed in hours due to a poor crisis communications approach. For smaller companies, the reputational impact of a poor crisis response can be irreparable.
Ultimately, a well-managed crisis communications response can help to minimise operational disruption as well as protecting a company’s reputation. In light of this, here are five tips to help boost your crisis communications response. For the rest, click here.