February 10, 2025
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Faced With Executive Orders, What Are Schools’ Marching Orders?
By Thom Fladung and Bruce Hennes, Hennes Communications
The news coming at school administrators and school boards has been fast and furious: ICE agents can enter schools to stage immigration raids. “Gender ideology” must be removed from classrooms to retain federal funding. “School choice” is expanding exponentially, with government-funded vouchers soon flowing to parents who send their children to private schools. Federal spending on education programs across the country is frozen.
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Today’s Lesson for Schools in Crisis: Make Communications Part of the Solution
By Thom Fladung, Hennes Communications
Schools have always been vulnerable to reputation-challenging problems that may occur in a moment’s notice. Schools are among the most public-facing organizations, employing a lot of people in operations that encompass – besides education – childcare, security, transportation, food services, building services and more. And for good reason, schools are under intense public scrutiny.
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During N.F.L. Games, Going to Commercial Requires Its Own Playbook
TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, network producers and on-field officials. Television commercial breaks are the bane of every N.F.L. fan. They interrupt a game already riddled with stoppages, bombard viewers with come-ons and force fans and players in the stadium to stand around for about two and a half minutes, sometimes in the freezing cold.
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Anxious Celebrities Offered ‘Cancel Culture’ Insurance
Celebrities who are worried that they might be “cancelled” will be able to take out insurance to deal with the consequences of a social media fallout. Social media storms, which begin when a celebrity or public figure is perceived to have crossed a moral line, can be hugely damaging to lucrative careers.
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Cyberattacks: Must-Haves for a Crisis Communication Plan
This spring, the second-largest telecommunications company in the United States, AT&T, fell victim to cyberattacks, twice. These breaches led to hackers accessing call records and messages from over 100 million people. At first, the company concealed information about the data breach, but once it became public, AT&T’s stock value dropped—potential losses were estimated at $43-90 million—and the company faced widespread criticism in both the media and on social networks.
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AI and Misinformation: A Major PR Problem
Generative AI tools have become increasingly integrated into public relations, particularly in optimizing tasks like analyzing trends and crafting pitches. However, as reliance on AI grows, so do concerns about its role in spreading misinformation.
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Super Bowl Brands Embrace Multi-Platform Campaigns
For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. Most brands seem to be taking a hybrid approach, pairing a TV ad with multiple platform experiences before, during and after the game.
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How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. The app, which remains operational for existing users despite its removal from app stores, nonetheless faces an uncertain future as courts and government officials debate its fate. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
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How American Airlines Communicated Through Tragedy
The communication team at American Airlines had to activate a crisis plan it hoped it would never have to use after last week’s midair collision of a passenger jet and Army helicopter that claimed 67 lives. Responding to a tragedy of this magnitude requires clarity, discipline and speed.
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2/21/25 Ohio State Bar Association Leadership Academy
3/14/25 American Bar Association - Bar Leadership Institute
3/20/25 Consortium of State School Boards Annual Conference
3/26/25 National Aeronautics & Space Administration (NASA)
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3/27/25 Neighborhood Leadership Devel. Program
5/20/25 Managing Partner Bootcamp
5/21/25 Cleveland Southwest Safety Council
6/26/25 Consortium of State School Boards Association - Education Safety Conference
9/23/25 Ohio Trucking Association
10/21/25 Managing Partner Bootcamp
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