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Crisis Management Today

December 19, 2024
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This is our last issue for 2024.  From everyone at Hennes Communications,
have a happy, healthy holiday.

Our Perspective

Police Investigation
Crisis Communications Lessons from the Tragic Assassination of UnitedHealthcare’s CEO
By Bruce Hennes, Hennes Communications
This article examines the crisis communications lessons from the tragic assassination of UnitedHealthcare’s CEO, Brian Thompson. It critiques the company’s public statements and explores the broader ethical and reputational challenges facing UnitedHealthcare in light of this tragedy and ongoing public criticism of its business practices. Drawing on principles of effective crisis management, the piece argues that dramatic situations like this compel organizations to not only address the immediate crisis but also reassess systemic issues, ensuring their actions align with ethical standards and public expectations. The assassination of a CEO is a rare and deeply shocking event, presenting unique challenges for corporate communications. Coupled with recent Senate findings about UnitedHealthcare’s denial practices, this tragedy underscores the need for corporations to align their public messaging with ethical introspection. At a time when public trust in corporations is fragile, this article highlights the essential interplay between crisis communications and moral accountability, offering timely insights for business leaders navigating similar high-stakes situations.

In the News

Bus Ride
Could You Pass the Crucial “Sit-Next-To-On-A-Bus” Test?
There are two sets of qualities that people look for in leaders: warmth/likeability/empathy and power/confidence/authority. While women often excel in displaying warmth (which shows up in their influence and collaboration skills), they may hesitate to directly seek or show power. Powerful women leaders embrace the verbal and nonverbal communication behaviors that impact the way others perceive them. Here are a few communication traps they don’t fall into — and what they do instead.
crisis planning
Develop Reactive Messaging Before a Crisis Hits
In PR, reactive messaging is no longer an option—it’s a necessity. This strategy encompasses the development of a response to inbound media inquiries or other requests for comments following a major event.
cyber attack
How Can PR Protect Companies During a Cyberattack?
The threat of a cyberattack is ever-present, making cybersecurity a top priority for organizations of all sizes. But when a cybersecurity incident occurs, it’s not just IT systems and data that are at risk — a company’s reputation is on the line, too. This is where public relations (PR) can step in as a critical safeguard. A well-executed cybersecurity PR strategy can help contain the fallout of a cybersecurity breach, maintain stakeholder trust, and position the organization for recovery.
podcasting
A Profile of the Top-Ranked Podcasts in the U.S.
Although it’s much newer than other media like television or books, the podcast ecosystem has created a rich library of content covering a wide range of topics both popular and niche. A new Pew Research Center study of 451 of the top-ranked podcasts in the United States shows this diversity of subjects: No single topic is the main focus of more than a quarter of these podcasts.

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