November 24, 2024
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How Companies Should Weigh In on a Controversy
Introduction by Bruce Hennes, Hennes Communications
In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face heightened scrutiny and polarized stakeholder demands. This Harvard Business Review article is a must-read for anyone tasked with guiding their organization through the ever-changing landscape of public discourse and societal expectations.
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Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from “Wicked”
In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates. The release of the “Wicked” movie musical offers an unexpected, but timely, guide. Its story revolves around Elphaba, a misunderstood character branded “wicked” by those who distort her truth. For PR professionals, this is a powerful reminder: if you don’t control the narrative, someone else will—and the results may not reflect reality.
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Many Americans Find Value in Getting News on Social Media, but Concerns About Inaccuracy Have Risen
Those who get news on social media name a variety of things that they like about it, including convenience, speed and the element of social interaction. But some social media news consumers also express concerns about news there being inaccurate, low quality and politically biased. The share who say inaccuracy is the aspect they dislike most has increased from 31% to 40% in the past five years.
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Most Top-Ranked Podcasts Bring On Guests
Podcasts are often based around the perspective of the host or hosts, but many podcasts bring on guests to provide additional viewpoints. A new study of 434 top-ranked podcasts shows just how common this practice is: 76% of top-ranked podcasts brought on at least one guest in 2022. About one-in-five (22%) featured guests regularly, and 5% of the shows had guests in almost every episode (90% or more of the time).
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Navigating the Trade-Show Noise
Standing out at a trade show begins long before the event. It’s all about building excitement before the show doors open. You need a story that makes people sit up and take notice. Whether it’s a groundbreaking product launch, an exclusive partnership or a game-changing innovation, your story should be timely, relevant and, most importantly, it has to be newsworthy.
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Managing a Healthcare Crisis
Healthcare crises emerge for a number of reasons, from a misdiagnosis or surgical error to a patient data breach, staff misconduct or ethics violation, a shortage of doctors or nurses, or a public health scare. A well-coordinated response can help rebuild public trust while minimizing long-term reputational damage. PR teams work closely with healthcare providers to share accurate information and highlight corrective actions to resolve the current problem quickly and to prevent future incidents. By fostering open communication and offering a sincere apology when necessary, PR professionals help humanize the facility and demonstrate its commitment to patient safety.
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5 Facts About How Americans Use Facebook, Two Decades After its Launch
Social media giant Facebook launched 20 years ago this week. Over the last two decades, the site has transformed the way people connect online, and its reach has grown to 3 billion monthly users worldwide. In recent years, lawmakers and the public in the United States and abroad have grown more critical of Facebook and its parent company, Meta.
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12/5/24 Missouri School Boards Association Center for Education Safety (co-sponsored by the FBI, Missouri Dept. of Public Safety, Missouri State Highway Patrol, Missouri Dept. of Mental Health and Missouri Medical Services for Children)
12/9/24 Cleveland Metropolitan Bar Association
12/11/24 National Aeronautics & Space Administration
12/13/24 Northern Ohio Area Chambers of Commerce
2/21/25 Ohio State Bar Association Leadership Academy
3/21/25 Consortium of State School Boards Annual Conference
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3/27/25 Neighborhood Leadership Development Program
5/19/25 Managing Partner Bootcamp
9/23/25 Ohio Trucking Association
10/23/25 Managing Partner Bootcamp
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