October 1, 2024
For a better mobile phone viewing experience,
please turn your phone sideways and "load all images."
---------------------------
Reminder: Do not FORWARD this email, because if your recipient clicks on the "unsubscribe" link near the bottom of this newsletter, it'll be your subscription that's unsubscribed. Instead, please use this SHARE THIS NEWSLETTER link.
|
|
Confronting an Online Bully: How One CEO Used Old-School Communication to Combat Misinformation
By Scott Juba, Hennes Communications
As we all know, sometimes the loudest voices online are not the most accurate. The CEO of one organization experienced that firsthand amid a reputation-threatening situation. In such instances, there will almost always be people who spread misinformation online. Particularly troubling, though, was one individual whose misinformation appeared to be breaking through the clutter and driving subsequent negative conversation. Even worse, he was using his platform to attack anyone who attempted to use facts to defend the organization.
|
|
|
Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident
California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. The customer involved shared her frustration in a TikTok video that collected more than 4.5 million views. But thanks to exemplary crisis communications, CPK transformed the nightmare into a media win.
|
|
|
A Rock Star’s Mystery Baby Offers a Lesson in Crisis Communication
Dave Grohl — the Nirvana drummer and Foo Fighters founder — is as close as America gets to a rock ’n’ roll father figure: funny and family-oriented, beloved by his fans and his fellow musicians and seemingly as steady as the drumbeats that made him famous. His nickname? “The nicest dude in rock." Recently, however, that reputation took a hit when Mr. Grohl revealed that he was also paternal in a very real, and decidedly less flattering way, with the announcement of the birth of a daughter outside his marriage.
|
|
|
The Case for Longer Pitches
Arthur Solomon explains why he has always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. He says many of these traditional methods can hamper, not help, PR employees from receiving positive results. He came to that conclusion based on his experience as a reporter and editor at New York City dailies before joining the PR industry.
|
|
|
AI Copywriting: Top 4 Tools and Best Ways to Use Them
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business. If you haven't tried AI yet, this article is a good place to start.
|
|
|
Don’t Make This Common Networking Mistake
When it comes to job searches, everybody knows how important networking is. But a surprising number of people fail to follow up with the people they’ve met with and sought advice from. That’s a problem, because it can alienate mentors and hold job seekers back. The authors discuss the main reasons for this lack of follow-up and then recommend a simple three-part plan for following up effectively.
|
|
|
Mastering the Art of Moderating a Panel
As a professional, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about balance: letting your panelists shine, keeping the conversation on track and ensuring the audience leaves with key takeaways. Here’s how to step into the role of moderator with confidence and authority, while keeping it professional but engaging.
|
|
|
Understanding the Margin of Error
Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don’t quite understand — or they ignore — the data’s margin of error.
|
|
|
10/22/24 Managing Partner Bootcamp
10/28/24 Massillon Chamber of Commerce
11/6/24 Maine State Bar Associaton
11/11/24 Ohio School Boards Association Capital Conference
11/15/24 Ohio Association of Trial Attorneys
11/18/24 North Carolina School Boards Association
11/20/24 N.E. Ohio Association of Financial Professionals
12/5/24 FBI & Center for Education Safety
12/9/24 Cleveland Metropolitan Bar Association
12/13/24 Northern Ohio Area Chambers of Commerce
|
3/21/25 Consortium of State School Boards Annual Conference
3/27/25 Neighborhood Leadership Development Program
5/19/25 Managing Partner Bootcamp
9/23/25 Ohio Trucking Association
10/23/25 Managing Partner Bootcamp
|
|
If you like this newsletter, please share it by clicking here.
Please don't simply forward this newsletter - if that person clicks
on unsubscribe, it will be you that gets unsubscribed.
|
|
|
|
|
|
|
