[By Howard Fencl and Thom Fladung, Hennes Communications] It’s a nightmare scenario in every organization’s 21st century communications plan: Your reputation is under attack and it’s all playing out on Facebook, Twitter and other sites. Social media trolls light a digital wildfire, igniting a massive, cascading misinformation campaign about your business. Rumors, false accusations and outright […]
From ContentStandard: A string of food contaminations in its restaurants has put Chipotle in a desperate situation. Its sales in the final quarter of 2015 dropped by nearly 15 percent, and its stock is currently below $460 after an all-time high of $758 just a few months earlier. To try and correct its course, the […]
[By Bruce Hennes] In a recent New York Times article, reporter Alina Tugend wrote “It’s not enough just to offer up the facts about you or your company. You need to be compelling, unforgettable, funny and smart. Magnetic, even. You need to have a good story.” Tugend is right, suggesting that people are often attracted […]