One day your luck suddenly runs out, and you’re consumed by a crisis that threatens to destroy everything you and your team have worked so hard to build. Rumors go viral on social media. News reporters fill your voice mail and email with interview requests. Work grinds to a halt and your staff wants answers. Your adrenaline is spiking, but you’re ready to handle it – you have a crisis communications plan, you tested it, and you know exactly what to do. You quickly convene your crisis management team in your designated crisis war room, and hunker down for the ride of your career.
But what if you haven’t invested in a crisis plan? Karen Wickre, former head of the Google and Twitter communication teams, offers this a peek inside a crisis war room and offers valuable, step-by-step advice to help you weather the storm.