Email not displaying correctly? View it in your browser.

Crisis Management Today

August 1, 2017

In The Headlines

The Scout Lesson: If Trump Comes to Speak, Be Prepared (for Anything)

When President Trump spoke before the quadrennial Boy Scout Jamboree, he departed from his prepared remarks, creating controversy. Could the Boy Scouts have been better prepared?


Wall Street Journal’s Suggestion Of ‘Radical Transparency’ For Trump Is Spot-on – But It’s Not Radical

Over and over, we see leaders of organizations pay the price by being caught up in what becomes a cover-up or suffer through the agonizing drip-drip of a fact at a time being revealed.

Inside the Crisis Management War Room

One day your luck suddenly runs out, and you’re consumed by a crisis that threatens to destroy everything you and your team have worked so hard to build. Here's what happens in a War Room.

Our Perspective

The Media Revolution is ‘Iterative’ and Social: Experts Share How Not to Get Left Behind

Speaking at the American Bar Association's Mid-Year Conference, Hennes Communications' Bruce Hennes and Thom Fladung talked about social media and the perils of "iterative journalism."

"When the Orlando police apprehended the shooter, they didn’t write a press release or call a reporter.  Instead, the biggest news in its history was shared on Twitter."

Thom Fladung, Hennes Communications


8/2    Summit Cty. Educational Resource Ctr.
8/2    Ohio Cemetery Association
8/9    Orrville Safety Council
8/23  Public Transit Management Academy
8/23  Maui Municipal Lawyers Association
9/9    Ashland University MBA Lecture
9/11  National Sales & Marketing Executives
9/13  Lake County Communicators

Not Everything is a Crisis

Most crises are unexpected, happening fast, like a traffic accident, explosion, fire, chemical leak, social media attack or a criminal arrest.

While a crisis usually appears to be sudden, sometimes you know you should have seen it coming.  For example, an embezzlement, product failure, leadership change - or even a presidential visit.

More often than not, what you're probably facing is an issue, a situation that can and should have been easily foreseen. For instance, three months from now you know you're going to close a plant, terminate a program, get a new board chair, acquire a company or announce a rate hike.

Whether it's a crisis or an issue, the skill set needed to manage both are the same.  And the only difference is the amount of time you have to tell it all, tell it first and tell it fast.

You need a plan that answers these questions:  What do you say, when do you say it, how do you say it and who do you say it to?  For instance, three months from now you know you're going to lay off 50 employees. Your remaining employees, as well as your suppliers, customers and local elected officials better not hear about it in the media or on Facebook -- before hearing it from you.

While we sell "crisis" (hence our website name,, the professionals at Hennes Communications understand the difference between crises and issues.  And now, we hope you do, too.

When in doubt, call us.

Meet Our Crisis Management SWAT Team

Bruce Hennes


Bruce Hennes is managing partner of Hennes Communications, one of the few firms in the U.S. focused exclusively on crisis management and crisis communications. 

Hennes Communications serves corporations, education, government agencies, nonprofits and healthcare institutions, as well as law firms and their clients, that are "on trial" in the Court of Public Opinion. 

With over 30 years' experience in communications, Bruce and the firm's past and present clients include the 2016 Cleveland Host Committee for last year's Republican National Convention, Avery Dennison, Lubrizol, Kent State University and the National Aeronautics and Space Administration, as well as scores of municipalities and law firms across the U.S. 

Active in the community, Bruce serves on the executive committee of the Cleveland Metropolitan Bar Association and he's on the board of the Cleveland Leadership Center.

View More Capabilities

Short Takes

Hard Data Shows This Soft Skill Will Make You 35 Percent More Persuasive 
Inc. Magazine
PR Pros Share the Worst Advice They've Ever Heard
Ragan's PRDaily
Handling Negative Reviews on My Facebook Page

Terminal Tower | 50 Public Square, Suite 3200 | Cleveland, Ohio 44113
AES Building | 388 S. Main Street, Suite 400 | Akron, Ohio 44307 | 216.321.7774
This email was sent to <> by
Update Profile/Email Address | Unsubscribe | Privacy Policy