Is it an Issue or a Crisis?
If it hits you fast, it’s a crisis. But it if you saw it coming days or weeks ahead, it’s probably an issue.
Crisis management requires fast action, often without time for deliberation and consensus. Crises are time-consuming, disruptive, usually off-budget - and often pose existential danger to an organization. Examples: accidents, accusations, environmental events, explosions, financial irregularities, food contamination, indictments, media investigations, sexual and executive misconduct and social media attacks.
Issue management offers time for research and analysis, consensus and a cost-effective response. Issue management is deliberative, with a greater chance to minimize damage and disruption to organizational efforts. Examples: activist attacks, ballot issues, expansions, intellectual property disputes, layoffs, litigation and management transitions.
One way to prepare for both is with a Vulnerability Audit, followed by the creation of a Crisis Communications Plan. And the best way to do both is to call the crisis and issue management specialists at Hennes Communications.