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How Sora, OpenAI’s New Text-to-Video Tool, cCould Harm Journalism and Society

The Poynter Institute for Media Studies is a non-profit journalism school and research organization in St. Petersburg, Florida. The school is the owner of the Tampa Bay Times newspaper and the International Fact-Checking Network. It also operates PolitiFact. In journalism circles, Poynter is considered to be a trusted source.   So when Poynter publishes a headline like this it’s a […]


Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation

By Shahar Silbershatz for PRNews How much damage can a corporate crisis do? Quite a lot, it turns out. In 2018, The Economist looked at eight of the most notable crises from this century and found that the companies involved were worth, on average, 30% less today than they would have been had the crisis in question […]


How AI Deepfakes Threaten the 2024 Elections

By Rehan Mirza, The Journalist’s Resource Last month, a robocall impersonating U.S. President Joe Biden went out to New Hampshire voters, advising them not to vote in the state’s presidential primary election.  The voice, generated by artificial intelligence, sounded quite real. “Save your vote for the November election,” the voice stated, falsely asserting that a vote in […]


An Influencer Evolution, Starring the NFL (Taylor’s Version)

By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]


Are Social Media Apps ‘Dangerous Products’ ?

From Joan Donovan and Sarah Parker, writing for The Conversation… “You have blood on your hands.” “I’m sorry for everything you have all been through.” These quotes, the first from Sen. Lindsey Graham, R-S.C., speaking to Meta CEO Mark Zuckerberg, and the second from Zuckerberg to families of victims of online child abuse in the […]


Is the CEO Really Your Best Crisis Spokesperson?

From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]


Does the Boss Need to Weigh In on the War in the Middle East?

From Emma Goldberg, writing for The New York Times… After reading the details of Hamas’s attacks on Israel on Oct. 7, Brad Karp, who runs the law firm Paul, Weiss, sat at his computer and wrote a memo to his roughly 2,000 employees. He didn’t ask the firm’s spokesman to draft it; he channeled his […]


So, You’re Testifying on Capitol Hill

By TJ White for O’Dwyer’s Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: • You have very little time to prepare. • […]


A Clean Water/Sewage Utility Offers a Season’s Greeting That Even Hallmark Would Envy

All year long, Coke, Apple, Nike and other large companies spend megabucks to create a 30 or 60-second ad for the Christmas season or the Super Bowl to win the hearts and dollars of consumers. This year, Hennes Communications gives our Top Holiday Tip of the Hat Award to…The Greater Cleveland Regional Sewer District.  Just […]


Lessons From a School on Handling a Social Media Crisis

By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school […]


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