By Justin Joffe for CommPRO In last fall’s Ragan and HarrisX survey, communications leaders and CEOs both rated employee communications as the top way to bring value to their organizations — but comms leaders also said it’s the top function their org needed to improve on. While there are many forums and touchpoints for directly reaching […]
By Denise Lu for Bloomberg CityLab + Pursuits On April 8, a total solar eclipse will occur across North America, the first to be visible on the continent since the frenzy of the Great American Eclipse of 2017. This year’s event may be an even bigger tourism rush, as there won’t be another total eclipse going […]
By Rowan Philip for NiemanLab In October 2023, an AI-synthesized impersonation of the voice of an opposition leader helped swing the election in Slovakia to a pro-Russia candidate. Another AI audio fake was layered onto a real video clip of a candidate in Pakistan, supposedly calling on voters to boycott the general election in February 2024. Ahead of […]
Introduction by Bruce Hennes, Hennes Communications Taylor Swift’s Eras Tour has transcended mere musical performance to become a sweeping cultural and economic force, projected to gross over $1 billion and potentially injecting $5 billion into the global economy through related consumer activities. This surge in economic activity, termed “Taylornomics,” underscores the immense influence Swift and […]
Introduction by Bruce Hennes, Hennes Communications… Every year, our Crisis Management Today newsletter emphasizes the power of brevity in communication. We advocate for “writing tight” — a skill crucial for captivating an audience with notoriously short attention spans. To influence, motivate or inspire change effectively, embracing conciseness is key. One of the most impactful ways […]
By Lynn Neary, for NPR… Bob Edwards, the veteran broadcaster and longtime host of Morning Edition who left an indelible mark on NPR’s sound, has died. He was 76 years old. NPR’s Susan Stamberg says Edwards’ voice became part of the morning routine for millions of Americans. “He was Bob Edwards of Morning Edition for 24 1/2 years, and […]
By Rehan Mirza, The Journalist’s Resource Last month, a robocall impersonating U.S. President Joe Biden went out to New Hampshire voters, advising them not to vote in the state’s presidential primary election. The voice, generated by artificial intelligence, sounded quite real. “Save your vote for the November election,” the voice stated, falsely asserting that a vote in […]
By Eric Rose for PRNews This recent headline would make any crisis communicator cringe: “Amazon’s plans to advance its interests in California laid bare in leaked memo.” The story, which unfolded through a leaked internal memo, shed light on Amazon’s growth strategy in the Southern California region and its 2024 internal community outreach plans. As the […]
By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]
By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]