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George Snider – Crisis Communications
& Issues Management

George Snider brings to clients over 40 years’ experience in corporate America, having held senior positions in issues management, public affairs and marketing.

A graduate of Yale University in its honors political science program, George served as an officer in the U.S. Army for two years and afterward in the Reserve. 

He began his business career at Procter & Gamble in advertising and brand management, later becoming associate director of public relations with responsibility for three of the company’s consumer product divisions – dealing with issues ranging from coffee’s potential role in heart disease to the perceived economic threat of disposable diapers to cloth diaper services.  When various environmental groups began introducing state and municipal legislation to ban phosphates in detergents (a bet-the-company issue for P&G), George worked on a multi-disciplinary task force that spent two years combatting the legislation until safe substitutes for phosphates could be developed.

Later, he served as director of corporate public relations for BFGoodrich with responsibility for media, shareholder and employee communications – including preparation of the annual report, speeches for the company’s CEO and an award-winning employee magazine.  He then became director of marketing services for the company’s Chemical Group, managing its advertising, public relations, marketing research and sales promotion departments.  Major issues at BFG included fire safety and human toxicity concerns related to polyvinyl chloride (PVC) pipe, conduit and wiring – as well as the hazards of chlorine and chlorine derivatives in the manufacturing process. George played a major role in creating the Vinyl Institute, a trade association of PVC and chlorine producers, and served as its first public relations committee chair.

Following Goodrich, George developed a marketing program for the Cleveland law firm of Walter & Haverfield and then had the opportunity to become president and CEO of the Sanford Rose Associates executive search network, guiding its robust expansion from the United States into Asia and Europe. The system, founded in Akron and now headquartered in Dallas, has over 70 independently owned offices worldwide and with its parent company is the nation’s tenth largest search firm. During his tenure, George developed a new strategic plan for the business, significantly improved internal communications and developed and wrote a monthly client newsletter, each issue devoted to a timely employment topic.

George became a trustee of Cuyahoga Valley Scenic Railroad in 2006 and, in December 2015, will complete a five-year term as chairman of the board. Serving some 200,000 passengers annually over 31 miles of track, CVSR is one of the nation’s oldest and longest excursion railroads. George guided the development of the scenic railroad’s first strategic plan, the successful search for a new president and CEO, and plans for its 40th anniversary in 2012. Upon his departure as board chair, he will play a major role in launching a $5 million capital campaign.

In other civic duties, George was appointed by Hudson (Ohio) City Council in 2011 to the Hudson Economic Growth Board, on which he served for four years and oversaw development of the city’s first economic marketing program. He is a past president of the Rotary Club of Hudson and current chair of the Hudson Rotary Foundation’s Investment Committee.  He is a member of the Yale Alumni Schools Committee, an emeritus trustee of Old Trail country day school in Bath, Ohio, and life member of the Society of the Cincinnati, a fraternal organization founded by General George Washington following the Revolutionary War.

His biography appears in Who’s Who in America, and he has been profiled in Crain’s Cleveland Business, the Akron Beacon Journal, the Hudson Hub-Times, The Peak magazine in Singapore and the Irish Independent, Ireland’s largest-circulation daily newspaper.  He and his wife reside in Hudson.

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