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6 Questions to Help You Evaluate Media Messages

From our colleague, Vickie Krueger:

Every time you watch TV, listen to radio, open a web site or read a newspaper, magazine or book, someone is trying to tell — or sell — you something. The best way to achieve media literacy is to evaluate all the messages that bombard you. Ask these questions to understand the message:

Who created, or paid for, the message? The company, group or institution that creates a media message or that pays for the creation of a message has a reason or motive.

Who is the target audience? Message producers direct their message to specific groups. When the producers want to reach several groups, they typically produce separate messages targeted at each group.

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